There are numerous technology companies (popularly called ICT enterprises even if all they do is sell unopened Dell and HP boxes!) in Nairobi. Aside from big name Microsoft, HP, Huawei multinationals, there is a crop of homegrown, ambitious software houses that not only sell branded (or unbranded boxes) but also develop software products and integrate complex network protocols with sophisticated applications that run Kenya’s numerous banks, manufacturing, retail and distribution companies, etc.

One such company is Virtual City and its siblings, Virtual Mobile and Virtual Sat.

After several years of rapid growth, crowned by taking runners up place (including a $50,000 prize) in the innovative and prestigious Pioneers of Prosperity award programme, the 3 companies have evolved to provide a range of products and services from project management software to IP video hardware and software.

In order to better communicate their experience, knowledge, innovative and professional business, they had to simplify and stimulate communication about the organisation and products to the market as well as their large team of techies, sales and customer service people.

Our challenge was to refresh their previously hardworking identity, and develop a visual language that talked tech in a non-tech way. No mean feat in a jargon-laden industry where people take themselves way too seriously!

So after several rounds of writing, drawing, etc, Virtual City, Virtual Mobile and Virtual Sat now have a spanking new identity and a whopping 36 product brochures all explained in a detailed Brand and Visual standards manual developed over the course of 1 year (thats right! It takes a while to pull off something this big).

Next in line is the refreshing of their website and the development of a marketing campaign utilising of offline and online channels.

Hats off to John Waibochi, MD, and his team who continue to collaborate on this exciting project!

Filed under: Corporate Identity, MArketing Collateral, Online Marketing, Stimulate